eyewear such as Google Glass can record information far more discreetly than a
handheld camera. As a result, privacy concerns have been raised, whether in a
bar or changing for the gym. Are users of this tech likely to use their new
toys responsibly? Early
research was promising, suggesting that the very act of recording our gaze
may lead us to be extra considerate in where we look. Unfortunately a new study finds that while wearing
gaze-monitoring devices may initially encourage more socially-acceptable looking behaviours, the effect doesn’t last.
this experiment, 82 participants (aged 18 to 51; 59 women) were secretly monitored
as they waited alone after finishing the six-minute computer task they believed
to be the purpose of the study. The researchers led by Eleni Nasiopoulos were
interested in how much time during the wait the participants spent glancing at the racy pin-up
calendar hanging on the wall.
control set of participants who were not wearing special eye-tracking glasses
spent around 80 per cent of the available minute ogling the calendar. Another
group were earlier fitted with eye-tracking glasses and knew that their gaze was
being tracked by the device. In line with past research, this group used their gaze
in a more socially acceptable manner, glancing at the calendar less than half
the time. So far, so good.
the experiment had another preliminary task at the very beginning, in which
participants spent five minutes walking the building searching for coloured
squares stuck on walls. Some of the participants in the later eye-tracking
condition were actually set up with eye-trackers before this initial task, so they’d been wearing the glasses for a longer
amount of time than the others. Focusing on just these participants, the
researchers found their eyes lingered on the calendar for as much time as those
in the no-device control group. The longer passage of time and different
context appeared to eliminate the social acceptability effect of gaze-monitoring
participants who had eye-trackers fitted at the start, but were subjected to a
brief equipment recalibration once they had entered the calendar room, did show an effect of the glasses: their calendar perusal was back down to about 45 per
cent. This suggests that rather than users habituating to the eye-trackers –
meaning that the experience matters less and less until it becomes passé – it’s
more about people forgetting that they are in use.
researchers have argued that users of wearable computing are actually taking
along a chaperone, and although it can be a discreet one (putting aside the
spectre of hacking hanging over all digital data), the appeal of resharing
recorded experiences to social media renders every use as potentially public.
This feeling of our gaze being recorded should make us self-conscious and influence our looking behaviour – just as
we engage in more approval-seeking behaviours when filmed by a security camera,
despite not knowing if the film will ever be watched, or by whom. But wearable
computing isn’t “Out There” – like cameras or the human beings who have
evaluated our social behaviour since childhood – it’s “On Us”, and this
phenomenon may be too unfamiliar to trigger a sense of being observed.
course, this is good news for researchers keen to use eye-trackers to evaluate
realistic behaviours, who now also learn the benefit of an acclimatisation period in
their set-ups. Meanwhile, if we want to deter Google Glass users from recording things they
shouldn’t, another lesson from this research is that socially-conscious app designers
could insert reminders into recording software to keep users aware that their
gaze has a witness.
Nasiopoulos, E., Risko, E., Foulsham, T., Kingstone, A. (2014). Wearable computing: Will it make people prosocial? British Journal of Psychology DOI: 10.1111/bjop.12080
CCTV cameras don’t reassure, they frighten